The Story of Novo Concept
In the sun-kissed lands of Orange County, Novo Concept emerged as a beacon of innovation in architecture, design, and construction. Founded by the dynamic Iranian-born duo, Negin and Daniel, the company’s journey began with a shared vision to redefine the boundaries of creativity and craftsmanship.
About the founders
Negin, with over nine years of experience in interior design, brings a keen eye for detail and a passion for blending modern aesthetics with Eastern influences. Meanwhile, Daniel’s seven-year stint in project management across diverse industries, coupled with his family’s background in providing building materials, forms the bedrock of Novo Concept’s operational excellence.
What makes us the ideal choice?
At Novo Concept, our portfolio spans the spectrum from opulent residential developments to modest single-family homes, all meticulously crafted under our unique management model.
Our competitive edge lies in our unwavering commitment to understanding our clients’ deepest desires. We forge meaningful connections, valuing not just their preferences but also their personalities. To us, design is not merely about arranging objects; it’s about transforming relationships and nurturing familial bonds.
Moreover, we offer a comprehensive suite of services, streamlining the process and saving our clients both time and money. With transparent budget management packages, we empower our clients to make informed decisions tailored to their needs, ensuring that quality is never compromised, regardless of budget constraints.
Rooted in authenticity and driven by a passion for excellence, Novo Concept’s design philosophy is a testament to our dedication to creating interiors that transcend the ordinary. Every space we craft is an ode to flawed beauty, embracing imperfections and weaving a narrative that celebrates life’s rich tapestry.
Through meticulous attention to detail, we curate environments that exude warmth, elegance, and soulfulness. We believe that extraordinary design isn’t just about aesthetics; it’s about fostering a way of life that is authentic and unassuming.
As you embark on your journey to create your dream home or revitalize your existing space, we invite you to embark on a discovery call with us. Experience the personalized touch of Novo Concept and let us guide you in creating a sanctuary that reflects your unique essence—a haven where comfort and sophistication converge effortlessly.
Get to Know Our Team
Negin Hassanpour
Co – founder and Design Director
With an illustrious career spanning over nine years in the realm of interior design, Negin possesses a wealth of experience and expertise that sets her apart in the industry. Having collaborated extensively with diverse construction teams, she has honed her ability to not only grasp client preferences but also to seamlessly integrate them into her designs, achieving a harmonious balance between form and function. Negin’s design aesthetic is a captivating fusion of modern elegance, the rustic charm of farmhouse styles, the eclectic vibrancy of Bohemian motifs, the understated beauty of Wabi Sabi, and the timeless allure of transitional elements. Her discerning eye for color palettes and materials allows her to curate spaces that resonate with the unique vision and lifestyle of each client. Despite her proficiency in managing large-scale projects, Negin’s journey began with humble beginnings, where she cultivated her skills through intimate engagements with small-scale endeavors. This invaluable experience has endowed her with an acute attention to detail and a profound understanding of spatial dynamics, enabling her to craft impeccable designs tailored to even the most compact of spaces. From the ground up, Negin’s passion and dedication shine through in every project she undertakes, transforming dreams into tangible realities of unparalleled beauty and sophistication.
Danial Nassiri
Co – founder and Project manager
Daniel pursued a bachelor’s degree in business management and later completed his master’s in executive business administration. Throughout his career, he has amassed extensive experience in project management across diverse sectors, including factory production, marketing campaigns, and seminars. Upon relocating to the United States, he leveraged his multifaceted background to excel in managing construction projects from inception to completion. Daniel’s commitment to professional growth led him to undertake various courses in construction management, enabling him to optimize cost, timelines, material procurement, team management, and the coordination of essential tasks. With meticulous attention to detail and a keen eye for quality, Daniel ensures that every aspect of your renovation or construction project is meticulously planned and executed. You can rest assured that your project will adhere to strict timelines and budgetary constraints while delivering the highest standards of quality, as Daniel personally oversees every detail.
Siavash Kademi
Head of Architecture and Builder
Siavash Kademi is a seasoned professional in the construction industry, bringing over 25 years of experience to his work. His career began in the Middle East, where he dedicated himself to the field of construction, honing his skills and expertise on various projects over the years.
Upon his arrival in the United States, Siavash recognized the importance of obtaining proper certifications and licenses to excel in the industry. He diligently pursued and obtained licenses for construction, understanding that these credentials would not only enhance his credibility but also provide valuable insights into project cost management and property valuation.
Siavash’s passion for construction is evident in his commitment to delivering high-quality work and providing exceptional service to his clients. His wealth of knowledge and experience make him an asset to any project, as he combines his technical expertise with a keen understanding of market trends and client needs. Siavash Kademi continues to leverage his skills to create successful outcomes for his clients and communities alike.